WISE Foundation rebranding

The Foundation for Worldwide International Student Exchange (WISE) is a non-profit organization providing international exchange opportunities to students, youth and adults. WISE offers a number of programs for international students, young professionals and adults as well as outbound programs for American youth wishing to travel overseas. As the main recipient of the WISE Foundation are young adults, in the process of refreshing the visual identification it was important to visualize the long-term heritage with maintaining of a modern and transparent style. Young people participating in student exchanges, internships or trainings often on another continent, need a sense of accessibility, which the new identification expresses in visual language.

Category

Branding / Logo / Print

Type of project

Commercial project

Tools used

Adobe InDesign / Adobe Illustrator / Adobe Photoshop