Goodie is a mobile application for ordering food online. The Goodie logo and visual identity reflect the experience of serving quality restaurant food - without leaving your home. Home comfort reflects in a warm, orange color, which evokes a cozy and calm atmosphere. The feeling of comfort is also enhanced by the application's logo, which emphasizes the experience of serving food prepared with the greatest care and delivered directly to our plate. This project is a concept that combines my passion for branding and applying it across multiple touch points.